Saturday, September 28, 2013

Audience measurement / Nos / Calculate

The aggregate total (the sum) of the ratings is called Gross Rating Points or GRPs. The sum of the ratings of a specific demographic segment may be called Target Audience GRPs or more simply TRPs.

TV show ratings have now started coming in thousands instead of percentages. Earlier, ratings for shows ranged from 0.4 to 4.5, now they range from 750 to 7,000 and more — basically indicating viewership in actual numbers. This decision was recently taken by
  1. Broadcasters, 
  2. Advertisers and 
  3. TAM, the agency that collates weekly ratings
Another big change has been made too. The word TRP (Television Rating Point) has now been reworded as TVT (Television Viewership In Thousands). And GRP (Gross Rating Point) is now GVT (Gross Viewership In Thousands).

http://en.wikipedia.org/wiki/Audience_measurement
http://tvbythenumbers.zap2it.com/
http://www.thevab.com/

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